On-Demand Insights and Analytics Agent for Marketing Teams.
Ask questions about your customer and marketing data using natural language and get real-time insights, explanations and actionable recommendations.
Ask aiRA for
- Ad hoc analytics
- Predictive models
- Audience builder
- Journey orchestration
- Loyalty & Rewards
If you are still waiting on an answer, bring us the question.
Book a 30-minute session and we will answer one of your real questions on your own data. Insight, recommendation and next action included.
What people actually ask aiRA.
Real question shapes across aiRA's core capabilities, grounded in how teams actually use it, not hypothetical demo copy.
Ad hoc analytics
How many members with a negative points balance redeemed a certificate last quarter?
Advanced analytics
Run a market basket analysis for our decile-10 buyers this year.
Data quality & fraud checks
Flag duplicate emails and unusual redemption spikes from the last 30 days.
Predictive models
Which members are most likely to churn in the next 60 days?
Audience builder
Build a segment of members who bought once and never came back.
Journey orchestration
Create a win-back journey for the lapsed members in that segment.
Knowledge base Q&A
What counts as an active member under our current program rules?
Watch the walkthrough · 2 min
A short walkthrough of aiRA answering a real question, end to end.
Representative of real usage patterns across live aiRA accounts, not exact client queries.
aiRA sits between your data and your channels.
You already own the warehouse. You already own the channels. What is missing is the judgement in between, and today that runs on analyst tickets and Monday meetings.
System of record
Read where your data already sits.
and any other warehouse or CDP
The intelligence layer
aiRA
- Reasoning engine
- Your business context
- 140+ playbooks
- Learns from every approval
System of action
Execute anywhere, in any channel.
and any other martech stack
aiRA reads your data in place. Zero copy, no migration, no rebuild, and nothing to rip out on either side. It plugs into what you already own and pushes to what you already run, with a person approving every move before it goes live.
What aiRA does that other tools don’t.
Most of the shortlist solves the same problem the same way: connect, model, answer. aiRA is built for what happens on either side of that.
They arrive empty. aiRA arrives knowing your category.
Most agents start blank, and you teach them your tiers and definitions before they answer anything. aiRA ships with 140+ playbooks tuned by industry, so yours layer on top, not from scratch.
They stop at the answer. The work starts after the answer.
A narrative answer is where your job begins: brief the team, size the audience, wait for the build. aiRA carries it through to a built move, waiting on your approval.
They are sold to the team that owns the queue. You are in the queue.
Most platforms are bought by the data team and rolled out after. aiRA is bought by the person with the Monday meeting, no platform sign-off required.
Where aiRA sits against the category.
The shape of the difference, not a feature checklist. If governed self-service BI for the whole enterprise is what you are buying, the incumbents are good at it and you should buy one.
Swipe the table sideways to see the full comparison.
| aiRA | Horizontal AI analytics platforms | |
|---|---|---|
| Bought by | Marketing, CRM, growth and insights leaders at consumer brands | The data platform team, then rolled out to the business |
| Before the first answer | Industry playbooks ship pre-built. Your definitions layered on in days | You model the semantic layer first, typically two to four months |
| Where it ends | The recommended move, built and pending your approval | A chart, a narrative and an export. The action is a separate brief |
| How you pay | Credits, charged on work done. No per-seat license | Per seat or committed capacity, agreed upfront |
| Autonomy | An agent that proposes. A person decides, on an audit trail | Increasingly autonomous investigation, with reading governed more tightly than acting |
Based on publicly documented positioning across the vendors named in Gartner's 2026 Market Guide for Agentic Analytics, as of September 2026. Products move quickly. Bring your actual shortlist to the session and we will go through it line by line, including where we lose.
No per-seat pricing. Pay based on usage.
If you are here comparing license costs, the comparison does not map cleanly. Here is the actual shape of it.
You will get a real number in the first conversation, sized to the questions you actually want answered. If credits are the wrong shape for your procurement team, say so early and we will work with it.
You have seen how it works. Bring us the question it has not answered yet.
Thirty minutes, your data, one real question, no deck and no discovery calls stacked in front of it.
- You leave with the answer, the reasoning behind it and the recommended next move, not a product demo.
- Security and data-handling brief shared before the session, not after the third call.
- We will tell you where aiRA is the wrong fit. It happens.
Book your working session
Thirty minutes, your data, one real question. We reply within one business day with a time and the security brief.