AI Marketing Agentfor Customer Insights, Segmentation & Action
Ask your customer and marketing data anything, in plain English. Get the insight, the reason why, and the next step.
- Understand your customers: trends, behaviors and opportunities
- Build audiences faster: segment in plain English
- Create actionable campaigns: insights into targeted actions
- Turn insight into action: recommendations you approve and run
Ask aiRA for
- Ad hoc analytics
- Predictive models
- Audience builder
- Journey orchestration
- Loyalty & Rewards
Get better customer insights with aiRA
Book a 30-minute session and bring a real customer or marketing question. See how aiRA turns your data into insights, recommendations and next actions.
Trusted by marketing and CRM teams at leading US consumer brands
aiRA is built by Capillary, the enterprise loyalty platform named a Leader by Forrester and Everest Group.
- Capillary · Leader, The Forrester Wave™ Loyalty Platforms · Q4 2025
- Capillary · Leader, Everest Group Loyalty PEAK Matrix® · 2025
- aiRA · 140+ industry playbooks, pre-built
- aiRA · SOC 2 Type II · ISO 27001 · GDPR
What people actually ask aiRA.
Real question shapes across aiRA's core capabilities, from a one-line count to a fully built campaign. Swipe through, then watch one answered end to end.
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Ad hoc analytics
How many members with a negative points balance redeemed a certificate last quarter?
Returns the count, the members behind it and what it means.
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Advanced analytics
Run a market basket analysis for our decile-10 buyers this year.
Returns the pairings, the lift and who to target next.
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Data quality & fraud checks
Flag duplicate emails and unusual redemption spikes from the last 30 days.
Returns the flags, the pattern and the accounts to review.
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Predictive models
Which members are most likely to churn in the next 60 days?
Returns a ranked at-risk list, the drivers and a win-back move.
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Audience builder
Build a segment of members who bought once and never came back.
Returns the segment, its size and where to activate it.
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Journey orchestration
Create a win-back journey for the lapsed members in that segment.
Returns a journey built and waiting on your approval.
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Knowledge base Q&A
What counts as an active member under our current program rules?
Returns the answer, grounded in your own program docs.
Representative of real usage patterns across live aiRA accounts, not exact client queries.
See aiRA turn customer questions into action.
A two-minute walkthrough of aiRA answering a real question end to end: the finding, the reason behind it and the next move, waiting on your approval.
aiRA capabilities built for smarter customer analytics.
aiRA doesn't stop at telling you what happened. It helps you understand why, recommends what to do next, and turns the decision into action. Select a capability to see it in motion.
Answers questions about your customer, loyalty and marketing data in natural language, with the reasoning behind every finding.
No SQL, no analyst ticket, no waiting.
"Why did Tier 2 repeat purchases drop last quarter?"
The drop traces to members who lapsed after their first reward.
Re-engage the lapsed cohort before the next cycle.
A ranked list and a re-engagement brief, ready for your approval.
Explains what happened and why, and surfaces customer trends, behaviors and opportunities.
Turn weeks of analysis into minutes.
"What changed in our high-value customers this quarter?"
A shift in category mix and a rising share of at-risk high spenders.
Protect the at-risk high spenders with a targeted offer.
The customer view, the drivers, and a shortlist to act on.
Builds the audience you describe in plain English, with no query writing.
The right audiences in seconds, not tickets.
"Members who bought twice in six months but never redeemed a reward."
The segment, its size, and where it over-indexes.
Nudge them with a first-redemption incentive.
The segment built and ready to activate.
Uses customer behavior and predictive insight to shape smarter reward strategies.
Protect margin while lifting response.
"What is the smallest reward that moves Tier 2 without giving away margin?"
Where flat discounts overspend against members who would buy anyway.
Swap the blanket discount for a right-sized reward per segment.
A reward plan with the trade-off shown, pending your approval.
Turns a marketing brief into targeted campaign execution, with human approval at every step.
From brief to built campaign, faster.
"Launch a win-back campaign for lapsed Gold members across our markets."
The eligible audience per market and the moments that matter.
A localized win-back journey with the right offer per segment.
The campaign built across channels, waiting on your approval.
Uses customer context and insight to make engagement more relevant across markets and journeys.
Personalize at scale, brand voice intact.
"Personalize our post-purchase journey by customer value and category."
The segments and signals that predict the next best message.
Tailor content and timing per segment and market.
A personalized journey variant set, ready for your approval.
aiRA sits between your data and your channels.
aiRA plugs into the stack you already have. It reads your customer data where it lives, turns it into insight, and ships the campaign back into your channels, so a question becomes a live campaign without leaving your systems.
Warehouse, lake or CDP
aiRA reads it in place. No copy, no migration.
The layer in between
aiRA
Reasoning engine · your business context · 140+ playbooks
Your martech stack
aiRA ships the move where you already run campaigns.
One layer, two jobs. aiRA reads the data you own and ships to the channels you run, so the same question becomes an insight and a live campaign, with a person approving every step.
Why spend millions building what aiRA already provides?
Building an enterprise AI marketing capability requires engineering, infrastructure, governance and ongoing investment. See what it takes to build in-house — versus what aiRA provides from day one.